Since we softly launched just a couple of months ago, we have been listening to our customers and really thinking about the core values that WILF champions, that we can share with you, our community.
In January, we’ll launch fully, in time for you to start 2017 in the best way possible, receiving a diverse, consistently refreshed book supply personalised to the interests and passions of your child.
Here are our core values:
Imagination: Imagination is the action of forming new ideas, images or concepts of external objects not present to the senses. It’s the foundation of creativity, and children’s books for us are the central tenet of imagination as children develop. How fascinating! Our customers are WILF customers because they develop children who are curious, who ask why, and are those who both now, and in the future, give great explanations and dream of possibilities. Children that read our selections of books imagine how the ordinary becomes extraordinary, where imagination holds the key the dreaming bigger and better.
Togetherness: With the children we serve receiving books that they love, they develop an increased will to read for pleasure. For us, reading time is bonding time – it’s a time at the beginning or end of every day for parents to connect with their children, and we open up that opportunity for togetherness with books children love.
Learning: Learning is about being curious and open to new things. For us it’s about expanding our thinking and doing, using great books as the vehicle through which to do so. With that, the children we serve develop a learning mindset, learning through activities and reading by putting stories together, thinking and talking about them, and then developing new ways of thinking about themselves, and the world.
Caring: Caring is about the desire to make a positive difference in the lives of every stakeholder of our business, from those that produce books, to those that receive them and everyone in between. It’s about considering everyone’s perspective in everything we do, doing that little extra, not because we have to – but because it feels right and because we care.
What do you think? Anything you’d like to see us consider further?
Lots of WILF love,
Callum and Amelia